Introducing 2 Brand New Smartwatches: Fitbit Versa 4 and Sense 2 Are Here to Help You Optimize Your Workout and Manage Your Stress

Today we’re excited to announce the launch of two new smartwatches. Both powered by the new Fitbit OS, Versa 4 and Sense 2 have been re-designed to feel more at home on your body, 24/7.

Stay on top of the metrics that matter most to you—from 24/7 heart rate, activity tracking, real-time stats, walk/run detect on-wrist, sleep tracking, stress tracking, and more. Plus, Versa 4 and Sense 2 are thin, lightweight, and perfect for all day and night wear. We’ve changed the entire design and made it our thinnest series of smartwatches yet. We have also moved the band attachment so the device fits more comfortably on your wrist and added the button back, with an improved location for easier access during workouts. Both Versa 4 and Sense 2 are equipped with 6+ days of battery life and fast charging (12 minutes = 1 day of battery life!).

Work out smarter with Versa 4

Versa 4 puts fitness front and center. Choose from more than 40 exercise modes (double we’ve ever had!) all available on-wrist, including new options like HIIT, weight lifting, CrossFit, dance, and more. Head outside with built-in GPS, or find something new with more than 1,000 workouts and mindfulness sessions in Fitbit Premium.

With Premium, you also have access to Daily Readiness Score to help you know when to push hard or take a rest day. Read more about Daily Readiness here and here.

Stress less with Sense 2

Wear your Sense 2 to sleep to dial into our advanced sleep tools, like the new Sleep Profile feature with Premium, which uses 10 sleep metrics to show you what type of sleeper you are, spot key patterns, and help you improve your sleep quality.

Sense 2 also takes Fitbit’s stress tracking tools even further, with a new Body Response sensor that measures continuous electrodermal activity (cEDA) for all-day stress management right from your wrist. Along with cEDA, it uses metrics like heart rate, heart rate variability, and skin temperature to help you better understand when your body experiences potential signs of stress. Read more about it here.

Bring a little style to your wrist with a woven leather look

Led by Founder and Creative Director Aurora James, and in partnership with the Council of Fashion Designers of America (CFDA), Brother Vellies has returned with a stylish second collection of smartwatch accessories designed exclusively for Fitbit. This luxury accessory brand’s new collection for Fitbit features premium Horween® leather bands¹, elevating a timeless design on the new smartwatches and Sense and Versa 3. They also include a stainless steel tip engraved with the Brother Vellies logo. Learn more about the exciting new Designer Collection here.

We’re also offering even more accessories to style your Fitbit smartwatches², including new infinity bands in blue mist, pink sand, and waterfall blue for $29.95; sport bands in glow up/frost white and sea blue/ocean for $34.95; vegan leather bands³ in flax and indigo for $49.95; and Horween® leather in garnet for $49.95.

Versa 4 and Sense 2 are available for pre-order today

Versa 4 is available for $229.95 and Sense 2 is available for $299.95 (USD). Both include a six-month Premium membership (for new or returning customers). You can pre-order Versa 4 and Sense 2 on Fitbit.com and at select global retailers now.

Want to learn more about these exciting new smartwatches? Discover additional details, features, and more on the Google Keyword blog.

¹ Leather accessories are made of Horween® leather and other materials.

² Sold separately.

³ Made with Ultrafabrics Volar Bio, a USDA certified bio-based product, and other vegan materials.

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